About Sunhee (Sunny):
Every project I create begins as a spark: a sound, a texture, or a fleeting image that refuses to leave my mind. I chase these fragments until they expand into something bigger, whether that becomes an identity, a moving image, an installation, or an environment meant to be stepped into. I’m drawn to that translation, the moment where something abstract turns into a world that feels dimensional and real.
I am a director and designer who builds worlds from the ground up. My background in fine art, film, and design taught me to balance instinct with structure, shaping ideas from loose impressions into full sensory experiences. I direct music projects, shape brand identities, and create spaces where performance and design meet, approaching each piece as an atmosphere meant to be felt. A space that connects emotion, story, and form.
The worlds I build begin as mine, but they only become real when they are shared, lived in, and transformed by others.

EARL SWEATSHIRT @ CAMP FLOG GNAW, 2025
Art Direction
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