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EARL SWEATSHIRT
Art direction for Earl Sweatshirt’s 2025 Camp Flog Gnaw show, including full screen content design and creative direction of the 3D stage build.
Drawing from Earl's latest album, Live Laugh Love, the stage frames a familiar backyard cookout as an intimate, active world. Built for participation, it lets Earl and his friends inhabit the space, hanging out, grabbing drinks, settling into the scene, blurring performance with lived moment.
Creative Studio: FRAMEWORX
Executive Producer: Amish Dani
Production Designer: Diana Pereira
Art Direction: Sunny Bae
3D Visualization: Simon Lavender
Drawing from Earl's latest album, Live Laugh Love, the stage frames a familiar backyard cookout as an intimate, active world. Built for participation, it lets Earl and his friends inhabit the space, hanging out, grabbing drinks, settling into the scene, blurring performance with lived moment.
Creative Studio: FRAMEWORX
Executive Producer: Amish Dani
Production Designer: Diana Pereira
Art Direction: Sunny Bae
3D Visualization: Simon Lavender
bury me instead
Creative directed "bury me instead," a double single by Chasu. Developed the full visual identity for the release, directing and shooting the music video, designing the cover art, and producing photography for social media and Spotify.
The project creates a world rooted in the natural cycle of growth and decay, using contrasting locations of light and shadow to reflect the emotional complexity of the music.
The project creates a world rooted in the natural cycle of growth and decay, using contrasting locations of light and shadow to reflect the emotional complexity of the music.
home
Creative directed "home" by omyo, YONN, daylowsunday. Developed the full visual direction for the release, storyboarded and directed the music video, and captured photography for social media.
The project centers on creating a warm and nostalgic atmosphere, using carefully scouted locations to evoke the cozy feeling of fall and reflect the inviting tone of the song.
The project centers on creating a warm and nostalgic atmosphere, using carefully scouted locations to evoke the cozy feeling of fall and reflect the inviting tone of the song.
BYTHEBAE
Creative directed the brand launch of BYTHEBAE, transforming an abandoned concrete structure into a living altar where nature-inspired jewelry met the raw beauty of its material origins. Led installation art, spatial design, location scouting, and concept development for the event, creating a space that embraced imperfection and presented jewelry as relics of the natural world.
The launch shifted BYTHEBAE into a tactile, emotional brand experience rooted in story, blurring the line between exhibition and environment.
The launch shifted BYTHEBAE into a tactile, emotional brand experience rooted in story, blurring the line between exhibition and environment.
MiMU
Rebranded MiMU, transforming the wearable music glove from a niche experimental tool into a bold, artist-centric brand. Created a visual identity that is fluid, tech-forward, and emotionally resonant, expanding its presence into pop, theater, immersive art, and fashion. Extended the brand into merchandise and live campaigns, reinforcing its cultural reach.
The rebrand shifts MiMU from a cold, technical feel to something accessible and expressive: an instrument that doesn’t just support performance, but performs.
The rebrand shifts MiMU from a cold, technical feel to something accessible and expressive: an instrument that doesn’t just support performance, but performs.
beli
Rebranded beli, a restaurant rating service built around friend networks, transforming it into a vibrant and approachable brand for young adults who value personal recommendations over anonymous reviews. Developed a playful design system that highlights simplicity, convenience, and social connection, while expanding the brand beyond the app into merchandise, publications, collaborations, and social media.
The result is a lifestyle platform that doesn’t just help people find good food but becomes part of the culture of how we eat, share, and recommend.
The result is a lifestyle platform that doesn’t just help people find good food but becomes part of the culture of how we eat, share, and recommend.
perennial bloom, 여러해살이 꽃
Directed, edited, and shot a visualizer that brings the music to life through animated shapes and colors moving in sync with the beat.
f⧫//rest
Creative directed and conceptualized a video that explores the shifting boundary between reality and AI, while also assisting in the sound design. The piece moves between realms that feel both real and constructed, creating a space that exists somewhere in between. Part of the process was imagining the sound of a place that may not exist, shaping an auditory landscape that mirrors the ambiguity of the visuals.
As AI continues to evolve, the distinction between truth and simulation becomes harder to define, and the video reflects that tension through an immersive experience that blurs perception, challenges certainty, and mirrors the complexity of our digital age.
As AI continues to evolve, the distinction between truth and simulation becomes harder to define, and the video reflects that tension through an immersive experience that blurs perception, challenges certainty, and mirrors the complexity of our digital age.
Album Covers
Designed album cover art for Korean artists, Chasu, shinjihang, and omyo utilizing my original photography to create a visual identity that complements the music.
"Sight" Music Typeface
Designed to turn sound into shape, "Sight" Music is a custom typeface I crafted so that each letter is based on how it sounds when spoke. Sharp and angular for high-pitched letters, smooth and rounded for midrange tones, bold and grounded for low, bassy ones. It’s typography tuned to rhythm, pitch, and texture.
Instead of following static design rules, "Sight" Music flows like music. It hums, it pulses, it reacts. This project invites you to read with your eyes and feel with your ears, blurring the line between listening and seeing. Imperfect by design and full of personality, it's a playful reimagining of how sound can look.
Instead of following static design rules, "Sight" Music flows like music. It hums, it pulses, it reacts. This project invites you to read with your eyes and feel with your ears, blurring the line between listening and seeing. Imperfect by design and full of personality, it's a playful reimagining of how sound can look.
Midsommar
Redesigned the poster for "Midsommar" to capture the film’s duality, blending vibrant beauty with unsettling horror. The imagery reflects the tension between celebration and dread at the heart of the story.
Magazine Advertisement
Double-page spread advertisements for a fictional brand named Zephyr. The spreads feature the Marantz TT-15S1 Belt-Drive Turntable, rebranded as a Zephyr record player.
"Fungal" Typeface Exploration
The "Fungal" typeface exploration visualizes Wikipedia as a living, post-human entity that evolves beyond individual control. Drawing from the organic spread of mycelium, the letterforms embody the branching, interconnected nature of collective human knowledge. Like the internet itself, the typeface reflects a parasitic yet symbiotic system, expansive, invasive, and indispensable, capturing both the growth and dependency that define our digital age.
Sound Design
Daydream immerses the listener in a sonic narrative of getting high, blending euphoria with disorientation. Beginning with the raw sound of smoking, it drifts into a dreamlike soundscape where sliding piano notes, orchestral strings, and distorted synths capture the unpredictable shift from calm to intensity.
WAREHOUSE PARTY transports listeners into the pulse of an underground rave, capturing the raw energy and spectral beauty of an industrial space transformed by sound.
WAREHOUSE PARTY transports listeners into the pulse of an underground rave, capturing the raw energy and spectral beauty of an industrial space transformed by sound.
Feel free to reach out, let's connect!
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