beli

Rebranded beli, a restaurant rating service built around friend networks, transforming it into a vibrant and approachable brand for young adults who value personal recommendations over anonymous reviews. Developed a playful design system that highlights simplicity, convenience, and social connection, while expanding the brand beyond the app into merchandise, publications, collaborations, and social media.

The result is a lifestyle platform that doesn’t just help people find good food but becomes part of the culture of how we eat, share, and recommend.