BYTHEBAE

Creative directed the brand launch of BYTHEBAE, transforming an abandoned concrete structure into a living altar where nature-inspired jewelry met the raw beauty of its material origins. Led installation art, spatial design, location scouting, and concept development for the event, creating a space that embraced imperfection and presented jewelry as relics of the natural world.

The launch shifted BYTHEBAE into a tactile, emotional brand experience rooted in story, blurring the line between exhibition and environment.