MiMU

Rebranded MiMU, transforming the wearable music glove from a niche experimental tool into a bold, artist-centric brand. Created a visual identity that is fluid, tech-forward, and emotionally resonant, expanding its presence into pop, theater, immersive art, and fashion. Extended the brand into merchandise and live campaigns, reinforcing its cultural reach.

The rebrand shifts MiMU from a cold, technical feel to something accessible and expressive: an instrument that doesn’t just support performance, but performs.